Your website
Your photos, your story, your next market date, on your own name. The link for your bio.
Ready by Oct 25N° 01What we see
Market day is five hours. The business is all week.
The Mom Market brings the shoppers. Then 2pm comes, the tents fold, and most of those shoppers never find you again. Not because they didn’t love your table, but because there was nowhere to go next.
5hours on market day
Market day runs 9am to 2pm. Everything else happens between markets.
The Mom Market hours100+vendors on Oct 25
Expected at the Fall Fest, up from 40 at the first market in Aug 2025.
Lehigh Valley Business · Eventbrite85+women-owned businesses
Served by The Mom Market in its very first year.
Lehigh Valley Business$118a month, usually
The usual stack: a store, email, forms, and a customer list.
Published monthly prices, Oct 2026 1The shopper is still out there. Your shop should be too.
The mom who loved your candles on Sunday is on her couch on Thursday night, wishing she’d bought two. The Starter Kit gives her somewhere to go: your site, your store, your list. It’s the booth that never folds up.
N° 02The kit
Six tools, one kit, no tech headaches.
What usually takes six companies and six bills, set up for you and connected from day one.
Store and checkout
Sell between markets and take preorders for pickup at your booth. Orders in one place, not your DMs.
The Shopify job
Customer list
Everyone who buys or signs up at your table: who they are, what they bought, when they came back.
The CRM job
Emails that send themselves
Welcome notes, “see you Sunday” reminders, restock alerts. Set once, sent forever.
The Constant Contact job
Forms and surveys
Custom orders, wholesale requests, quick feedback. Answers flow into your customer list.
The SurveyMonkey job
Booth QR sign
A printed sign for your table. Shoppers scan to follow, join your list, and buy later.
Printed for youTry it · ten seconds
See your shop before you claim it
Pick a lookA preview. Your real shop uses your photos and products, and we set it up with you.
Silly Goose Tie DyeShopAboutMarketsCart (1)
Handmade in the Lehigh Valley
Silly Goose Tie Dye
Next market: Sun, Oct 25 · Bethlehem Rose Garden
Shop the collectionGarden pouch$24
Kids tie-dye tee$22
Rose candle$18
Pickup at the Rose Garden on Oct 25 availableJoin my list
N° 03A week in her shop
One market. Seven days of sales.
SunMarket day
9am to 2pm at the Rose Garden. Shoppers scan her QR sign and join her list.
MonThank you
Every new contact gets a thank-you email with her shop link. She did nothing.
TueCustom order
A shopper fills out her custom-order form for a matching mama-and-me set.
WedRestock
Kids’ tees are back. A restock alert goes to everyone who asked.
Thu9:41 PM
An order comes in from the couch. Pickup at her booth next market.
FriFeedback
A two-question survey asks which colors to make next.
SatSee you
“See you tomorrow at the Rose Garden.” Reminder to her whole list.
An example week. Yours will look like yours.
When the tents come down, your shop keeps selling.
QR signAuto emailsPreordersSurveysRestock alertsPickup at the market
N° 04Market-day map
Every booth, in every shopper’s pocket.
On market day, shoppers open the map, see who’s here, save favorites, and buy later. Your booth number links straight to your shop. Planned with The Mom Market
07
14
38 · you
22
Who’s here today
Spooktacular Fall Fest · 104 booths
07
Juniper & JamSmall-batch preserves
14
Little Loom Co.Woven baby blankets
22
Petal & PourHand-poured candles
38
Silly Goose Tie DyeTie-dye for tiny humans
Sample vendors for the preview.
N° 05Two kits
One for you. One for your little CEO.
For moms
The Mom Market Starter Kit
For moms with a product, a service, or a plan that’s almost ready.
- Website on your own name
- Store, checkout, and market-day preorders
- Customer list that fills itself
- Automatic emails, forms, and surveys
- Printed booth QR sign
- Setup help from a real person
For kid entrepreneurs, run with a parent
Little Mom Market Starter Kit
For the kids already running a bracelet stand, a bake sale, or a tie-dye empire.
- A shop page with their logo and story
- A QR sign for their stand
- Preorders, with orders and payments to the parent
- A “first 10 customers” tracker
- First names only, never school or location
What will you sell?
Little CEO cardWho’s your very first customer?
Little CEO cardWhat’s a fair price?
Little CEO cardWhere will people find you?
Little CEO cardLittle CEO starter cards
Printable question cards come with every Little kit. Answer all four at the kitchen table and you have a business plan in your kid’s own words. The Oct 25 Fall Fest adds a Kids Market: a perfect first day.
N° 06The member app
Your Mom Market, in your pocket.
Sign in to My Mom Market to see every upcoming market, request a booth, manage your membership, and hear first about events and perks.
Events calendar
Every market and booth fee, one tap to your calendar.
Booth requests
Request, see approved or waitlisted, pay the fee.
Membership
Your plan, upgrades, and billing history.
News and perks
Updates and sponsor offers. You choose what you get.
iPhone + AndroidAdd to home screenApp stores: coming
My Mom MarketN° 07The road to Oct 25
Three weeks. One real shop.
Week of Oct 5Claim
Claim your founding spot. Two minutes, no card.
Week of Oct 12Shoot
Send photos and your story. We build with you by text or a short call.
Week of Oct 19Print
Founding Circle shops go live. QR signs are printed.
Sun, Oct 25Market day
Your sign on your table, your shop in every pocket.
Nov to DecHolidays
More shops roll out. Holiday preorders and gift guides.
Planned for Oct 25
Free product photos at the Starter Kit tent.
Bring three of your best pieces. We shoot them on the spot and drop them straight into your shop.
N° 08The math
What it usually costs. What you pay.
The Mom Market Starter KitMonthly receipt
| What you get | Usually | Founding |
|---|---|---|
| Website and online storeShopify Basic | $39/mo | $0 |
| Automatic emailsMailchimp Standard, 500 contacts | $20/mo | $0 |
| Forms and surveysJotform Bronze | $39/mo | $0 |
| Customer listHubSpot Starter, 1 seat | $20/mo | $0 |
| Booth QR signPrinted and ready for market day | print shop | Included |
| Setup by a real personYour weekends, otherwise | DIY | Included |
| Total | $118/mo | $0 · 6 mo |
| Booth sales in cash or Venmo are never touched. Fees only ever apply to online orders. | ||
Thank you for shopping small
After 6 months, you choose
Sprout
$0/month + 5% of online salesPay only when you sell. Great if online is a side door.
Shop
$15/month + 1% of online salesLower fee for busier shops. Switch anytime.
Shop saves you money past about $375 a month online.
Card processing (about 2.9% + 30¢, set by the payment processor) applies to online payments on both. Founding prices stay locked as long as you stay.
N° 09The boring stuff
The paperwork, made less scary.
Every Starter Kit comes with a plain-language checklist and links to the official forms, so you’re selling the right way from day one.
Sales tax basics
If you sell taxable goods in Pennsylvania, you likely need a sales tax license. We link the official state page.
Home bakers
Selling food made at home? We point you to the PA Department of Agriculture’s registration steps.
Your business name
When and how to register a business name, in two minutes of reading.
Market-day insurance
What liability coverage is and where moms usually get it.
Pricing worksheet
Materials, time, fees, and profit, so every price tag pays you back.
Photo checklist
Light, background, and angles that make products sell online.
Guides and links to official sources. Not legal or tax advice.
N° 10The founding 250
250 spots. One has your name on it.
37Claimed
63Founding Circle left
213Spots left
038Next number
Spots 1 to 100 · Founding CircleSpots 101 to 250 · Founding members
ClaimedNext spot (could be yours)Founding Circle, openOpen
Founding Circle · 1 to 100
We build your shop for you, and you’re featured in The Mom Market shop directory.
Founding members · 101 to 250
Guided setup with a real person. Same free 6 months, same locked founding pricing.
N° 11Built with The Mom Market
It’s about bridging the gap between motherhood and entrepreneurship.
Devika Knafo · Founder, The Mom Market 2
Aug 202540
vendors at the first market, 70% mom-owned
Oct 202565
vendors and four local sponsors
May 202675
vendors in the Rose Garden
Oct 25, 2026100+
vendors expected, plus a Kids Market
85+ women-owned businesses in year one. The Starter Kit is how each one keeps growing between markets.
N° 12Your shop, your rules
You own it. We protect it.
What stays yours
- Your customer list. Export it anytime, and it leaves with you.
- Your photos, your words, your product listings.
- Your domain name, if you bring or buy one.
- Every dollar of booth cash and Venmo.
- The right to cancel anytime, no contract.
Safe by design
Kids stay private
Little kit pages show first names only, never age, school, or location.
Parents hold the keys
A parent owns every Little kit account and receives every order and payment.
Texts only with a yes
We only text people who opted in, and every message has an easy way out.
No data sales, ever
We never sell or share your list or your shoppers’ information.
N° 14Questions
Good questions. Straight answers.
Who can join?
Vendors who’ve sold at The Mom Market, moms applying or on the vendor list, and moms in the community who are ready to start. Plenty of founders started on the shopper side of the table.
What does it cost?
Nothing for 6 months: no monthly fee, no platform fee. Then Sprout ($0/month + 5% of online sales) or Shop ($15/month + 1%). Card processing applies to online payments. Founding prices stay locked.
Do you take a cut of booth sales?
No. Cash and Venmo at your booth are yours, untouched. Fees only apply to orders placed through your online store.
I’m not techy. Is that okay?
Yes. If you can post on Instagram, you can run this. We do the setup, and you can text us when you’re stuck.
Will my shop really be open by Oct 25?
Founding Circle shops (spots 1 to 100) are built first and promised by Oct 25. Later spots roll out through November, in time for holiday preorders.
I already sell on Etsy or Instagram.
Keep them. Your site becomes home base: put it in your bio and build a customer list that belongs to you, not to a platform. We can import your listings.
How does the Little kit work?
A parent owns the account and receives every order and payment. Kids’ pages show first names only, never age, school, or location.
Who’s behind this?
The Starter Kit is built for The Mom Market community by Alliance Optimal. The Mom Market picks who’s in; we build and support the shops.